The article presents current research on the efforts to increase the profitability of bank automated teller machines (ATMs). The authors point to the current challenges—ATMs have not produced the savings in personnel or bank closures that they promised. The authors propose some ideas for raising the profitability of ATMs through the reduction of operating costs, improved pricing, and a broadening of the services available through the machine. Suggestions such as designing more simplified or complex functions based on market need, adjusting ATM fees according to market, and expanding geographic markets.