Easton Ellis book launch promotion awakens the inner devil.
- Resource Type
- Article
- Authors
- CLAPP, BEN
- Source
- New Media Age. 9/2/2010, p16-17. 2p.
- Subject
- *INTERNET marketing
*WEB development
INTERACTIVE videos
BOOK advertising
- Language
The article reports on several online marketing campaigns in Great Britain. Digital agency Ralph has launched the Web site thedevilinyou.com as an integrated campaign focusing on an interactive video to promote the book "Imperial Bedrooms," by Bret Easton Ellis. The Reading Room has created a mock newspaper Web site, titled "1940 Chronicle," for the Royal Air Force (RAF) Benevolent Fund. The article also reports on the OneKind campaign by Civic for charity Advocates for Animals.