Signaling Environmental Friendliness through Product Design.
- Resource Type
- Article
- Authors
- Bushardt, Christian; Chefor, Ellis
- Source
- Society for Marketing Advances Proceedings. 11/6/2019, p596-597. 2p.
- Subject
- *PRODUCT design
*CONSUMER goods
*MARKETING
*PURCHASING
EDUCATION research
- Language
Manufactures can reduce information asymmetry between consumers and supplying institutions through selective use of product design. Product design considerations are integrated with green marketing as an alternative signal to existing eco labels in an institutional buying context. A common product design element is manipulated and tested for implicit association with environmental friendliness. [ABSTRACT FROM AUTHOR]