This article focuses on the dichotomous perspectives on the current and future sport management academy. The area of sport management has undergone explosive growth over the past 35 years. Many sport management academicians have chronicled the evolution and explosion of sport management programs since their formal introduction as an area of study in 1966. This explosive growth has been particularly evident over the past 15 years, coinciding with the development of the North American Society for Sport Management (NASSM). a fact that should bring justifiable pride and satisfaction to the NASSM founders. At present, the NASSM Web page boasts 178 sport management academic programs. It has been noted that there are over 200 sport management programs in North America and correctly asserts that sport management is one of the fastest growing programs of study in American universities. One continue to grow as a respected academic area of study, with more programs being taught by faculty members holding doctoral degrees in sport management. Professors are pursuing defined research agendas, and the quality of their work continues to improve.