Collaboration Between Public Health and Marketing Experts as a Response to COVID-19.
- Resource Type
- Article
- Authors
- Hughes, M. Courtney; Tang, Yihui; Yuan, Shupei
- Source
- Population Health Management. Oct2021, Vol. 24 Issue 5, p537-539. 3p.
- Subject
- *HEALTH policy
*COVID-19
*PUBLIC health
*MARKETING
*INTERPROFESSIONAL relations
*COMMUNICATION
*MEDICAL research
*COVID-19 pandemic
*TELEMEDICINE
- Language
- ISSN
- 1942-7891
The article presents the discussion on world's population dealing with COVID-19 and abrupt changes to the normal status quo and academic scholars. Topics include marketing scholars highlighting the areas such as digital marketing, online consumer engagement, and innovation; and presenting opportunities for public health and marketing scholars for collaborating and engaging in applied research.