Self-reliance has been advanced by policy actors as an aspirational objective by and for low- and middle-income countries (LMICs) with evolution in framing over time. Most recently, it has been advanced by the US Agency for International Development (USAID) in an organisational strategy titled the Journey to Self-Reliance (J2SR). This paper identifies why self-reliance has evolved over time, how actors have supported its use, and implications for development practice. We identify self-reliance frames using peer-reviewed and grey literature and key informant interviews. Thematic analysis using framing theories was conducted. Self-reliance originates from a historical legacy of postcolonial scholarship, but it has been transformed from an emancipatory paradigm to a strategy championed by international donors. Three frames were identified: (1) the emancipatory frame, led by LMIC actors; (2) the reformist frame, led by donor agencies; and (3) the J2SR frame, led by USAID. We argue that while the J2SR frame is the most visible in today's discourse, the emancipatory frame continues to influence policy and rhetoric. This phenomenon reflects the importance of strategic ambiguity and the ability of the frame sponsor to exert power through ideas. It also represents the limits of donor agencies in instrumentalising frames to meet their institutional interests. [ABSTRACT FROM AUTHOR]