This article describes two closely related initiatives - Earth Science Week and Minerals Day - that provide exciting outreach opportunities to educate the public about minerals. Readers of I Rocks & Minerals i have a passion for beautiful minerals and an inherent appreciation of the role of minerals in our lives. Minerals Day Minerals Day was launched on Monday, 12 October 2020, as a collaborative effort of the Mineralogical Society of America (MSA), AGI, ESW, and other geoscience partners. [Extracted from the article]