A study published in the Journal of the European Academy of Dermatology & Venereology examines the effectiveness of sun safety campaigns in France over the past 30 years. The study found that despite the distribution of messages about sun safety, the number of melanomas and carcinomas in France has increased fivefold. The study surveyed 1000 members of the French population and found that while most respondents were aware of the skin problems caused by too much sun exposure, many still associated a tan with good health and attractiveness. The study suggests that prevention messages should be tailored to specific audiences and emphasizes the importance of dermatologists in educating patients about sun protection. [Extracted from the article]