Estimating Demand for Alternatives to Cigarettes with Online Purchase Tasks.
- Resource Type
- Article
- Authors
- O'Connor, Richard J.; June, Kristie M.; Bansal-Travers, Maansi; Rousu, Matthew C.; Thrasher, James F.; Hyland, Andrew; Cummings, K. Michael
- Source
- American Journal of Health Behavior. Jan/Feb2014, Vol. 38 Issue 1, p103-113. 11p. 1 Diagram, 4 Charts.
- Subject
- *SMOKING prevention
*ACQUISITION of property
*ADVERTISING
*CARBONATED beverages
*CHI-squared test
*NICOTINE
*T-test (Statistics)
*TOBACCO
*WORLD Wide Web
*RANDOMIZED controlled trials
*DATA analysis software
*DESCRIPTIVE statistics
- Language
- ISSN
- 1087-3244
The article discusses research which investigated how advertising for alternative nicotine products affects demand for these products in a group of cigarette smokers. It acknowledges proliferation of smokeless tobacco (ST) products such as dissolvables, snus and lozenges which aim to reduce tobacco addiction or just renormalize tobacco use. It reports recruitment of cigarette smokers for survey and viewing of selected advertisements, data analysis performed and demographics analysis.