DAU Library

단행본 서양서

Digital business and electronic commerce :strategy, business models and technology

Bernd W. Wirtz.

Cham, Switzerland : Springer 2021.

xviii, 758 p : ill. ; 25 cm

Translated from the German. / Includes bibliographical references: p. 721-758. / "This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities, and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications, and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing, and connecting technologies, with a focus on industry 4.0, smart business services, smart homes, and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors"Back cover.

Foundations of digital business / Mobile business / Social media business / Digital government / Digital business technology and regulation / Internet of Things / Artificial intelligence, big data, and cloud computing / Digital platforms, sharing economy, and crowd strategies / Digital ecosystem, disintermediation, and disruption / Digital B2C business models / Digital B2B business models / Digital business strategy / Digital transformation and digital organization / Digital marketing and electronic commerce / Digital procurement / Digital business implementation / Google/Alphabet case study / Selected digital case studies / The digital future: a brief outlook.

9783030634810 9783030634827 3030634817