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000 cam a
001 2210080913298
005 20221027102822
007 ta
008 221027s2021 sz a b 000 0 eng d
020 a9783030634810qhbk.
020 a9783030634827qeBook
020 a3030634817qhbk.
035 a(KERIS)BIB000016532382
040 a221008
041 aenghger
082 a658.872028222
100 aWirtz, Bernd W.,d1964-eauthor,etranslator.
240 aElectronic business.lEnglish
245 00 aDigital business and electronic commerce :bstrategy, business models and technology /cBernd W. Wirtz.
260 aCham, Switzerland :bSpringer,c2021.
300 axviii, 758 p. :bill. ;c25 cm
490 aSpringer texts in business and economics
500 00 aTranslated from the German.
504 aIncludes bibliographical references: p. 721-758.
505 aFoundations of digital business -- Mobile business -- Social media business -- Digital government -- Digital business technology and regulation -- Internet of Things -- Artificial intelligence, big data, and cloud computing -- Digital platforms, sharing economy, and crowd strategies -- Digital ecosystem, disintermediation, and disruption -- Digital B2C business models -- Digital B2B business models -- Digital business strategy -- Digital transformation and digital organization -- Digital marketing and electronic commerce -- Digital procurement -- Digital business implementation -- Google/Alphabet case study -- Selected digital case studies -- The digital future: a brief outlook.
520 a"This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities, and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications, and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing, and connecting technologies, with a focus on industry 4.0, smart business services, smart homes, and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors"--Back cover.
650 aElectronic commercexEconomic aspects.
650 aInternetxEconomic aspects.
650 aInformation technologyxEconomic aspects.
650 aElectronic commercexEconomic aspects.
650 aInternetxEconomic aspects.2fast
830 Springer texts in business and economics.
950 0 bEUR129.99
Digital business and electronic commerce :strategy, business models and technology
종류
단행본 서양서
서명
Digital business and electronic commerce :strategy, business models and technology
저자명
발행사항
Cham, Switzerland : Springer 2021.
형태사항
xviii, 758 p : ill. ; 25 cm
주기사항
Translated from the German. / Includes bibliographical references: p. 721-758. / "This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities, and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications, and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing, and connecting technologies, with a focus on industry 4.0, smart business services, smart homes, and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors"Back cover.

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