| 000 | cam a | |
| 001 | 2210080772047 | |
| 005 | 20140224112916 | |
| 008 | 140224s2005 ilua b 001 0 eng | |
| 010 | ▼a2003064200 | |
| 020 | ▼a0072537744(alk. paper) | |
| 020 | ▼a0071111182(international : alk. paper) | |
| 035 | ▼a(KERIS)BIB000009934501 | |
| 040 | ▼a211052▼c211052▼d221008 | |
| 042 | ▼apcc | |
| 050 | ▼aHF5415.13▼b.D846 2005 | |
| 082 | ▼a658.8/27▼222 | |
| 245 | 00 | ▼aPrinciples of advertising & IMC / ▼cTom Duncan. |
| 246 | ▼aPrinciples of advertising and IMC. | |
| 250 | ▼a2nd ed. | |
| 260 | ▼aChicago, IL : ▼bMcGraw-Hill/Irwin, ▼cc2005. | |
| 300 | ▼axxvii, 774 p. : ▼bcol. ill. ; ▼c29 cm. | |
| 500 | 00 | ▼aRevision of: IMC / Tom Duncan. 1st ed. 2002. |
| 504 | ▼aIncludes bibliographical references and index. | |
| 541 | ▼cGift;▼a이상문 네브레스카대학교수;▼d2013/11/06 | |
| 650 | ▼aBrand name products▼xMarketing▼xManagement. | |
| 700 | 1 | ▼aDuncan, Tom,▼q(Thomas R.). |
| 950 | 0 | ▼a가격불명 |
Principles of advertising & IMC
종류
단행본 서양서
서명
Principles of advertising & IMC
저자명
판 사항
2nd ed.
발행사항
Chicago, IL : McGraw-Hill/Irwin, c2005.
형태사항
xxvii, 774 p : col. ill. ; 29 cm.
주기사항
Revision of: IMC / Tom Duncan. 1st ed. 2002. / Includes bibliographical references and index.