000 | pam4a | |
001 | 2210080678987 | |
005 | 20100104161159 | |
008 | 010806s2002 maua b 001 0 eng | |
010 | ▼a 2001044566 | |
015 | ▼aGBA1-67596 | |
020 | ▼a0072429461 (alk. paper) | |
020 | ▼a0072429488 (CD-ROM) | |
020 | ▼a0071123253 (VARIANT) | |
035 | ▼a(KERIS)REF000006794701 | |
040 | ▼aDLC▼cDLC▼dC#P▼dUKM▼d221008 | |
042 | ▼apcc | |
050 | ▼aHF5415▼b.C6944 2002 | |
082 | ▼a658.8/02▼221 | |
100 | ▼aCravens, David W. | |
245 | 00 | ▼aStrategic marketing management cases /▼cDavid W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
250 | ▼a7th ed. | |
260 | ▼aBoston, Mass. :▼b McGraw-Hill/Irwin,▼cc2002. | |
300 | ▼axvi, 685 p. :▼bill. ;▼c26 cm. +▼e1 computer disc (4 3/4 in.) | |
440 | ▼aThe Irwin/McGraw-Hill series in marketing | |
500 | ▼a"International edition" - cover. | |
500 | ▼aAccompanied by 1 computer disc. | |
504 | ▼aIncludes bibliographical references and index. | |
538 | ▼aSystem requirements for accompanying computer disc: IBM�PC, or 100% compatible with a Pentium�90 MHz processor, 16MB of RAM, Microsoft�Windows�5 or higher, and Microsoft�Exel 97 or higher. | |
541 | ▼cGift;▼a이계남 도서출판 한경사 대표;▼d2009.06.22▼e(W0181589) | |
591 | ▼a졸업동문 이계남(한경사 대표) 기증도서: 2009 6.22 | |
650 | ▼aMarketing▼x Case studies. | |
700 | ▼aLamb, Charles W. | |
700 | ▼aCrittenden, Victoria Lynn. | |
950 | 0 | ▼c(기증도서) |
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