| 000 | nam a | |
| 001 | 2210080635168 | |
| 005 | 20091202103943 | |
| 007 | ta | |
| 008 | 070511s2007 enka 001 0 eng d | |
| 020 | ▼a9780470061275 (cloth) | |
| 020 | ▼a0470061278 (cloth) | |
| 020 | ▼a9780470061299 (pbk) | |
| 020 | ▼a0470061294 (pbk) | |
| 035 | ▼a(KERIS)BIB000010948833 | |
| 040 | ▼a211029▼c211029▼d221008 | |
| 082 | ▼a658.8001▼222 | |
| 100 | ▼aGro@nroos, Christian,▼d1947-. | |
| 245 | 00 | ▼aIn search of a new logic for marketing :▼bfoundations of contemporary theory/▼cChristian Gro@nroos. |
| 260 | ▼aChichester :▼bWiley,▼cc2007. | |
| 300 | ▼axi, 223 p. :▼bill. ;▼c25 cm. | |
| 504 | ▼aIncludes bibliographical references and index. | |
| 541 | ▼cGift;▼a이계남 도서출판 한경사 대표;▼d2009.06.22▼e(W0181402) | |
| 591 | ▼a등록번호W0181402- 졸업동문 이계남(한경사 대표) 기증도서: 2009 6.22 | |
| 650 | ▼aMarketing. | |
| 950 | 0 | ▼b＄55.78 |
In search of a new logic for marketing :foundations of contemporary theory
종류
단행본 서양서
서명
In search of a new logic for marketing :foundations of contemporary theory
발행사항
Chichester : Wiley c2007.
형태사항
xi, 223 p : ill. ; 25 cm.
주기사항
Includes bibliographical references and index.