| 000 | cam a | |
| 001 | 2210080584145 | |
| 005 | 20091120154328 | |
| 007 | ta | |
| 008 | 041126s2005 mau b 001c0 eng | |
| 020 | ▼a0072525231 (alk. paper) | |
| 020 | ▼a007111176X (McGraw-Hill international ed.) | |
| 035 | ▼a(KERIS)BIB000010215598 | |
| 040 | ▼aDLC▼cDLC▼dDLC▼d244002▼d211009▼d221008 | |
| 042 | ▼apcc | |
| 050 | ▼aHF5415.13▼b.M369 2005 | |
| 082 | ▼a658.8▼222 | |
| 100 | ▼aPerreault, William D. | |
| 245 | 00 | ▼aBasic marketing :▼ba global-managerial approach /▼cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | ▼a15th ed. | |
| 260 | ▼aBoston, Mass. :▼bMcGraw-Hill,▼cc2005. | |
| 300 | ▼axli, 793, [44] p. :▼bcol. ill. ;▼c28 cm. +▼e1 CD ROM (4 3/4 in.). | |
| 440 | ▼aMcGraw-Hill/Irwin series in marketing. | |
| 500 | ▼aMcCarthy's name appears first on the earlier edition. | |
| 500 | ▼aAccompanied by 1 CD ROM | |
| 504 | ▼aIncludes bibliographical references (p. 725-787) and indexes. | |
| 538 | ▼aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | |
| 541 | ▼cGift;▼a이계남 도서출판 한경사 대표;▼d2009.06.22▼e(W0181256) | |
| 591 | ▼a등록번호 W0181256-졸업동문 이계남(한경사 대표) 기증도서: 2009 6.22 | |
| 650 | ▼aMarketing▼xManagement. | |
| 700 | 1 | ▼aMcCarthy, E. Jerome▼q(Edmund Jerome) |
| 950 | 0 | ▼b＄124.06 |
Basic marketing :a global-managerial approach
종류
단행본 서양서
서명
Basic marketing :a global-managerial approach
판 사항
15th ed.
총서명
McGraw-Hill/Irwin series in marketing.
발행사항
Boston, Mass. : McGraw-Hill c2005.
형태사항
xli, 793, [44] p : col. ill. ; 28 cm. + 1 CD ROM (4 3/4 in.).
주기사항
McCarthy's name appears first on the earlier edition. / Accompanied by 1 CD ROM / Includes bibliographical references (p. 725-787) and indexes.