| 000 | pam a | |
| 001 | 2210080579075 | |
| 005 | 20091211145737 | |
| 007 | ta | |
| 008 | 051102s2007 maua b 001c0 eng | |
| 010 | ▼a2005056244 | |
| 020 | ▼a0073137634 (alk. paper):▼cUS$125 | |
| 020 | ▼a9780073137636 | |
| 020 | ▼a9780071107228 (international ed.) | |
| 020 | ▼a0071107223 | |
| 035 | ▼a(KERIS)BIB000010523245 | |
| 040 | ▼aDLC▼cDLC▼dYDX▼dBAKER▼dDLC▼d224011▼d221008 | |
| 042 | ▼apcc | |
| 050 | ▼aHF5415.13▼b.P387 2007 | |
| 082 | ▼a658.8▼221 | |
| 100 | ▼aPeter, J. Paul. | |
| 245 | 00 | ▼aMarketing management :▼bknowledge and skills /▼cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | ▼a8th ed. | |
| 260 | ▼aBoston :▼bMcGraw-Hill/Irwin,▼cc2007. | |
| 300 | ▼axvii, 813 p. :▼bill. ;▼c27 cm. | |
| 504 | ▼aIncludes bibliographical references (p. 789-795) and indexes. | |
| 541 | ▼cGift;▼a이계남 도서출판 한경사 대표;▼d2009.06.22▼e(W0181492) | |
| 591 | ▼a등록번호W0181492(McGraw-Hill international ed.)-졸업동문 이계남(한경사 대표) 기증도서: 2009 6.22 | |
| 650 | ▼aMarketing▼xManagement. | |
| 650 | ▼aMarketing▼xManagement▼vCase studies. | |
| 700 | 1 | ▼aDonnelly, James H. |
| 950 | 0 | ▼b＄142.00 |
Marketing management :knowledge and skills
종류
단행본 서양서
서명
Marketing management :knowledge and skills
판 사항
8th ed.
발행사항
Boston : McGraw-Hill/Irwin c2007.
형태사항
xvii, 813 p : ill. ; 27 cm.
주기사항
Includes bibliographical references (p. 789-795) and indexes.