| 000 | pam a | |
| 001 | 2210080523515 | |
| 005 | 20050831000000 | |
| 008 | 030820s2003 ohua b 001 0 eng | |
| 020 | ▼a0324113803 | |
| 040 | ▼aDLC▼cDLC▼d221008 | |
| 042 | ▼apcc | |
| 050 | ▼aHF5821 ▼b .O34 2003 | |
| 082 | ▼a659.1 ▼2 21 | |
| 100 | ▼aO'Guinn, Thomas C. | |
| 245 | 00 | ▼aAdvertising and integrated brand promotion /▼c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | ▼a3rd ed. | |
| 260 | ▼aMason, Ohio : ▼b Thomson/South-Western, ▼c c2003. | |
| 300 | ▼axxxix, 773 p. : ▼b col. ill. ; ▼c 29 cm. | |
| 504 | ▼aIncludes bibliographical references and indexes. | |
| 650 | ▼aAdvertising media planning. | |
| 650 | ▼aAdvertising. | |
| 700 | ▼aAllen, Chris T. | |
| 700 | ▼aSemenik, Richard J. | |
| 950 | 0 | ▼b＄113.95 |
Advertising and integrated brand promotion
종류
단행본 서양서
서명
Advertising and integrated brand promotion
판 사항
3rd ed.
발행사항
Mason, Ohio : Thomson/South-Western, c2003.
형태사항
xxxix, 773 p : col. ill. ; 29 cm.
주기사항
Includes bibliographical references and indexes.
ISBN