| 000 | nam a | |
| 001 | 2210080465337 | |
| 005 | 20011010143154.0 | |
| 008 | 011010s1982 nyuaf b 00110 eng | |
| 020 | ▼a007072069X :▼21.95 (est.) | |
| 040 | ▼a221008 | |
| 050 | ▼aHF5823▼b.W7 1982 | |
| 082 | ▼a659.1▼221 | |
| 100 | ▼aWright, John Sherman,▼d1920- | |
| 245 | 00 | ▼aAdvertising /▼cJohn S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. |
| 250 | ▼a5th ed. | |
| 260 | ▼aNew York :▼bMcGraw-Hill,▼cc1982. | |
| 300 | ▼axiv, 545 p., [16] p. of plates :▼bill. (some col.) ;▼c27 cm. | |
| 440 | ▼aMcGraw-Hill series in marketing | |
| 504 | ▼aIncludes bibliographies and index. | |
| 541 | ▼cGift;▼a임석준 사회과학대학 정치행정학부 교수;▼d2001.08.16▼e(W0143855) | |
| 650 | ▼aAdvertising. | |
| 700 | ▼aWinter, Willis L. | |
| 700 | ▼aZeigler, Sherilyn K. | |
| 950 | 0 | ▼a가격불명 |
Advertising
종류
단행본 서양서
서명
Advertising
판 사항
5th ed.
총서명
McGraw-Hill series in marketing
발행사항
New York : McGraw-Hill c1982.
형태사항
xiv, 545 p, [16] p of plates : ill. (some col.) ; 27 cm.
주기사항
Includes bibliographies and index.
ISBN