DAU Library

학위논문 동서

敎職主婦의 消費者 行動에 관한 硏究

임복희

부산: 東亞大學校 大學院 1990

61 p: 삽도; 26 cm.

학위논문(석사)-- 東亞大學校 敎育大學院: 家政敎育學科, 1990년 6월

영문초록 : The researcher compared and analyzed the consumer activities of teacher housewives pressed for time and non-teacher housewives, hoping to help the housewives in the teaching profession lead the security of livelihood and a rational economic life. A questionnaire was administered to the housekeepers living in Pusan and the data was made from 2.44 issues (teacher housewives : A Group) and 248 issues (non-job-holding housewives : B Group). Along with the cross TAB examination, percentage and frequency were used. Below are the main results and some suggestions. Teacher housewives were pressed for time because of behaving role as a housekeeper and working woman at the sane time, so they did a lot of consumer activities to save time. They were as follows. 1) A Group was more dependent than B Group on an electronic cooking range, female part-time workers, eating out and instant food. That is, A Group liberally used the time-saving goods and service irrespective of their monthly earnings. In the comparison of monthly income, A Group show no significance but B Group depended on a cooking range and eating out as their income increased. 2) A Group, teacher housewives, favored the goods of some famous brands to save time, while B Group frequented several shops to compare the price and quality of the goods to buy. However, when a monthly income was relatively high, both groups' housewives favored famous brands. 3) Both groups generally liked to use the shops with the fixed-pr ice system, as well as the expensive goods of renowned trademarks, which they thought is trustworthy in price, quality, design and so forth. 4) The teacher housewives were more likely, compared with B Group, to ask others for shopping, visit the shops in the evening, favor the department stores, buy a lot in a great store, use the near shops, and purchase as the merchant calls the price. Next, as for the leisure activities, A Group focused on the family, oneself and the income level, while B Group's priority order was the family, the income level and oneself. Therefore, the housekeepers tended to think much of a sweet home and think little of financial problems in doing family-oriented leisure activities. Relatively speaking, A Group enjoyed their own leisure but B Group enjoyed their children-oriented leisure. Keeping the house clean and tidy numbered first in the leisure activities of both groups. Next, A Group enjoyed sleep ing and rest, while B Group listened to music or watched TV. Also, a laundry machine, an electronic cooking range, and a vaccum cleaner had nothing to do with saving the housekeeper's time In conclusion, I hope to see a well-recognized generalization between the teacher housekeepers and no-job housekeepers in the near future. The reliable measure of consumer activities should be developed, while a more systematic research upon the consumer education program is needed.

바로가기