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camIi |
001
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2210080832534 |
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OCoLC |
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20170929102106 |
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m o d |
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cr mn||||||||| |
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160105s2016 enkab ob 001 0 eng d |
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▼a935333603 |
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▼a9780749473839▼q(electronic bk.) |
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▼a0749473835▼q(electronic bk.) |
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▼z9780749473822 |
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▼z0749473827 |
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▼a(OCoLC)933741354▼z(OCoLC)935333603 |
037
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▼aCL0500000704▼bSafari Books Online |
040
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▼aN▼beng▼erda▼epn▼cN▼dN▼dIDEBK▼dYDXCP▼dCDX▼dEBLCP▼dUMI▼dOSU▼d221008 |
050
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▼aHF5415.2▼b.L48 2016eb |
072
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▼aBUS▼x082000▼2bisacsh |
072
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▼aBUS▼x041000▼2bisacsh |
072
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▼aBUS▼x042000▼2bisacsh |
072
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▼aBUS▼x085000▼2bisacsh |
082
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▼a658.4/3▼223 |
100
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▼aLeventhal, Barry,▼eauthor. |
245
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▼aGeodemographics for marketers :▼busing location analysis for research and marketing /▼cBarry Leventhal. |
264
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▼aLondon ;▼aPhiladelphia :▼bKogan Page,▼c2016. |
264
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▼c짤2016 |
300
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▼a1 online resource (xxvi, 203 pages) :▼billustrations, maps. |
336
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▼atext▼btxt▼2rdacontent |
337
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▼acomputer▼bc▼2rdamedia |
338
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▼aonline resource▼bcr▼2rdacarrier |
490
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▼aMarketing science series |
504
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▼aIncludes bibliographical references and index. |
505
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▼aAn overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future. |
588
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▼aDescription based on print version record. |
590
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▼aeBooks on EBSCOhost▼bAll EBSCO eBooks |
650
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▼aMarketing research. |
650
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▼aGeodemographics. |
650
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▼aConsumers▼xResearch. |
650
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▼aConsumers▼xResearch.▼2fast▼0(OCoLC)fst00876427 |
650
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▼aGeodemographics.▼2fast▼0(OCoLC)fst01743256 |
650
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▼aMarketing research.▼2fast▼0(OCoLC)fst01010284 |
650
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▼aBUSINESS & ECONOMICS / Industrial Management▼2bisacsh |
650
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▼aBUSINESS & ECONOMICS / Management▼2bisacsh |
650
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▼aBUSINESS & ECONOMICS / Management Science▼2bisacsh |
650
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▼aBUSINESS & ECONOMICS / Organizational Behavior▼2bisacsh |
655
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▼aElectronic books. |
776
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▼iPrint version:▼aLeventhal, Barry, author.▼tGeodemographics for marketers▼z9780749473822▼w(DLC) 2015040199▼w(OCoLC)910088086 |
830
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▼aMarketing science series. |
856
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▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1135100 |
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▼aEBSCOhost▼bEBSC▼n1135100 |
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▼aIngram Digital eBook Collection▼bIDEB▼ncis31967142 |
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▼aYBP Library Services▼bYANK▼n12782335 |
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▼aCoutts Information Services▼bCOUT▼n31967142 |
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▼aEBL - Ebook Library▼bEBLB▼nEBL4309761 |
994
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▼a92▼bKRKUC |