| 000 | camIi | |
| 001 | 2210080832818 | |
| 003 | OCoLC | |
| 005 | 20170929102454 | |
| 006 | m o d | |
| 007 | cr cnu|||unuuu | |
| 008 | 160303s2016 enk o 001 0 eng d | |
| 019 | ▼a942842729▼a945637628 | |
| 020 | ▼a9780749475451▼q(electronic bk.) | |
| 020 | ▼a0749475455▼q(electronic bk.) | |
| 020 | ▼z9780749475444 | |
| 020 | ▼z0749475447 | |
| 035 | ▼a(OCoLC)942753564▼z(OCoLC)942842729▼z(OCoLC)945637628 | |
| 037 | ▼a901179▼bMIL | |
| 037 | ▼a13A0A979-09A5-4D26-946D-4797E9DFC46D▼bOverDrive, Inc.▼nhttp://www.overdrive.com | |
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| 050 | ▼aHD60 | |
| 072 | ▼aBUS▼x082000▼2bisacsh | |
| 072 | ▼aBUS▼x041000▼2bisacsh | |
| 072 | ▼aBUS▼x042000▼2bisacsh | |
| 072 | ▼aBUS▼x085000▼2bisacsh | |
| 082 | ▼a658.4/08▼223 | |
| 245 | 00 | ▼aBrands with a conscience :▼bhow to build a successful and responsible brand /▼c[edited by] Sandra Horlings and Nicholas Ind. |
| 264 | ▼aLondon ;▼aPhiladelphia :▼bKogan Page Limited,▼c2016. | |
| 300 | ▼a1 online resource. | |
| 336 | ▼atext▼btxt▼2rdacontent | |
| 337 | ▼acomputer▼bc▼2rdamedia | |
| 338 | ▼aonline resource▼bcr▼2rdacarrier | |
| 500 | 00 | ▼aIncludes index. |
| 504 | ▼aIncludes bibliographical references and index. | |
| 520 | ▼aProviding a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience. --▼cEdited summary from book. | |
| 588 | ▼aOnline resource; title from PDF title page (EBSCO, viewed March 23, 2016). | |
| 590 | ▼aeBooks on EBSCOhost▼bAll EBSCO eBooks | |
| 650 | ▼aBranding (Marketing) | |
| 650 | ▼aSocial responsibility of business. | |
| 650 | ▼aBUSINESS & ECONOMICS▼xIndustrial Management.▼2bisacsh | |
| 650 | ▼aBUSINESS & ECONOMICS▼xManagement.▼2bisacsh | |
| 650 | ▼aBUSINESS & ECONOMICS▼xManagement Science.▼2bisacsh | |
| 650 | ▼aBUSINESS & ECONOMICS▼xOrganizational Behavior.▼2bisacsh | |
| 650 | ▼aBranding (Marketing)▼2fast▼0(OCoLC)fst01743755 | |
| 650 | ▼aSocial responsibility of business.▼2fast▼0(OCoLC)fst01122851 | |
| 655 | ▼aElectronic books. | |
| 700 | ▼aHorlings, Sandra,▼eeditor. | |
| 700 | ▼aInd, Nicholas,▼eeditor. | |
| 856 | ▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1193772 | |
| 938 | ▼aCoutts Information Services▼bCOUT▼n32678977 | |
| 938 | ▼aEBSCOhost▼bEBSC▼n1193772 | |
| 938 | ▼aIngram Digital eBook Collection▼bIDEB▼ncis32678977 | |
| 938 | ▼aYBP Library Services▼bYANK▼n12873634 | |
| 994 | ▼a92▼bKRKUC |
Brands with a conscience :how to build a successful and responsible brand /[edited by] Sandra Horlings and Nicholas Ind
종류
전자책
서명
Brands with a conscience :how to build a successful and responsible brand /[edited by] Sandra Horlings and Nicholas Ind
저자명
Horlings Sandra editor Ind Nicholas editor
형태사항
1 online resource
주기사항
Includes index. / Includes bibliographical references and index. / Providing a set of foundational attributes to help guide a strategy for responsible growth, this inspiring book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience.
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