| 000 | camIa | |
| 001 | 2210080679995 | |
| 003 | OCoLC | |
| 005 | 20091211002122.0 | |
| 006 | m d | |
| 007 | cr cnu---unuuu | |
| 008 | 080326s2008 enka sb 001 0 eng d | |
| 020 | ▼a9780749453619 (electronic bk.) | |
| 020 | ▼a0749453613 (electronic bk.) | |
| 035 | ▼a(OCoLC)214081742 | |
| 040 | ▼aN▼cN▼dCDX▼dYDXCP▼d221008 | |
| 050 | ▼aHF5438.5▼b.M85 2008eb | |
| 082 | ▼a658.8/2▼222 | |
| 100 | ▼aMullin, Roddy. | |
| 245 | 00 | ▼aSales promotion▼h[electronic resource] :▼bhow to create, implement & integrate campaigns that really work /▼cRoddy Mullin and Julian Cummins. |
| 250 | ▼a4th ed. | |
| 260 | ▼aLondon ;▼aPhiladelphia :▼bKogan Page,▼c2008. | |
| 300 | ▼axx, 300 p. :▼bill. ;▼c24 cm. | |
| 504 | ▼aIncludes bibliographical references (p. 292) and index. | |
| 505 | ▼aStarting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion. | |
| 533 | ▼aElectronic reproduction.▼bBoulder, Colo. :▼cNetLibrary,▼d2008.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries. | |
| 650 | ▼aSales promotion. | |
| 650 | ▼aMarketing. | |
| 655 | ▼aElectronic books.▼2local | |
| 700 | 1 | ▼aCummins, Julian. |
| 710 | ▼aNetLibrary, Inc. | |
| 776 | ▼cOriginal▼z9780749450212▼z0749450215▼w(DLC) 2007042310▼w(OCoLC)174501535 | |
| 856 | ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=217081▼zAn electronic book accessible through the World Wide Web; click for information | |
| 938 | ▼aCoutts Information Services▼bCOUT▼n8296357 | |
| 938 | ▼aYBP Library Services▼bYANK▼n2795573 | |
| 994 | ▼a92▼bK4R | |
| 999 | ▼z27931-51078 |
Sales promotion[electronic resource] :how to create, implement & integrate campaigns that really work /Roddy Mullin and Julian Cummins
종류
전자책
서명
Sales promotion[electronic resource] :how to create, implement & integrate campaigns that really work /Roddy Mullin and Julian Cummins
저자명
판 사항
4th ed.
발행사항
Philadelphia : Kogan Page 2008.
형태사항
xx, 300 p : ill. ; 24 cm.
주기사항
Includes bibliographical references (p. 292) and index.
관련 URL
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