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| 003 | OCoLC | |
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| 007 | cr cnu---unuuu | |
| 008 | 090713s2020 xx o 000 u eng d | |
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| 037 | ▼a9780262360135▼bMIT Press | |
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| 100 | ▼aHallsworth, Michael,▼eauthor. | |
| 245 | 00 | ▼aBehavioral insights /▼cMichael Hallsworth and Elspeth Kirkman. |
| 260 | ▼aCambridge, Massachusetts :▼bThe MIT Press,▼c[2020] | |
| 300 | ▼a1 online resource (xi, 227 pages). | |
| 490 | ▼aThe MIT press essential knowledge series | |
| 505 | ▼a1: Introducing Behavioral Insights -- 2: The History and Thought behind Behavioral Insights -- 3: Examples of Behavioral Insights in Practice -- 4: Applying Behavioral Insights -- 5: Criticisms, Considerations, and Limitations -- 6: The Future of Behavioral Insights -- Glossary -- Notes -- Further Reading -- Index. | |
| 520 | ▼aAn accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. | |
| 588 | ▼aTitle from resource description page (Recorded Books, viewed June 29, 2020). | |
| 590 | ▼aMaster record variable field(s) change: 050 | |
| 650 | ▼aPolitical planning▼xPsychological aspects. | |
| 650 | ▼aSocial planning▼xPsychological aspects. | |
| 650 | ▼aPolicy sciences▼xPsychological aspects. | |
| 650 | ▼aPsychology, Industrial. | |
| 650 | ▼aBusiness. | |
| 650 | ▼aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.▼2bisacsh | |
| 650 | ▼aBusiness.▼2fast▼0(OCoLC)fst00842262 | |
| 655 | ▼aElectronic books. | |
| 655 | ▼aElectronic books. | |
| 700 | 1 | ▼aKirkman, Elspeth. |
| 710 | ▼aRecorded Books, Inc. | |
| 776 | ▼iPrint version:▼tBehavioral insights.▼dCambridge, Massachusetts : The MIT Press, [2020]▼z9780262539401▼w(DLC) 2020000394▼w(OCoLC)1135936274 | |
| 830 | ▼aThe MIT press essential knowledge series. | |
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| 938 | ▼aEBSCOhost▼bEBSC▼n2371154 | |
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Behavioral insights /Michael Hallsworth and Elspeth Kirkman
종류
전자책
서명
Behavioral insights /Michael Hallsworth and Elspeth Kirkman
저자명
발행사항
Cambridge, Massachusetts : The MIT Press [2020]
형태사항
1 online resource (xi, 227 pages)
주기사항
An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behaviorrather than assumptions about itto practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
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