| 000 | camKi | |
| 001 | 2210080897912 | |
| 003 | OCoLC | |
| 005 | 20210225115111 | |
| 006 | m d | |
| 007 | cr cnu---unuuu | |
| 008 | 190813s2020 pau fob 001 0 eng d | |
| 020 | ▼a1522597859 | |
| 020 | ▼a9781522597858▼qelectronic book | |
| 020 | ▼z9781522597834▼qhardcover | |
| 020 | ▼z9781522597841▼qpaperback | |
| 024 | ▼a10.4018/978-1-5225-9783-4▼2doi | |
| 035 | ▼a2227879▼b(N▼T) | |
| 035 | ▼a(OCoLC)1112164378 | |
| 040 | ▼aIGIGL▼beng▼erda▼cIGIGL▼dOCLCO▼dN▼dYDXIT▼d221008 | |
| 050 | ▼aHF5415.1265▼b.D5386 2020 | |
| 082 | ▼a658.8/72▼223 | |
| 245 | 00 | ▼aDigital marketing strategies for tourism, hospitality, and airline industries /▼cJose? Duarte Santos, O?scar Lima Silva [editors]. |
| 260 | ▼aHershey, PA :▼bIGI Global,▼c[2020] | |
| 300 | ▼a1 online resource. | |
| 336 | ▼atext▼btxt▼2rdacontent | |
| 337 | ▼acomputer▼bc▼2rdamedia | |
| 338 | ▼aonline resource▼bcr▼2rdacarrier | |
| 490 | ▼aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | ▼aIncludes bibliographical references and index. | |
| 505 | ▼aChapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities. | |
| 520 | ▼a""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--▼cProvided by publisher. | |
| 588 | ▼aDescription based on online resource; title from digital title page (viewed on August 27, 2019). | |
| 590 | ▼aMaster record variable field(s) change: 050 | |
| 650 | ▼aTelemarketing. | |
| 650 | ▼aTourism▼xTechnological innovations. | |
| 650 | ▼aHospitality industry▼xTechnological innovations. | |
| 650 | ▼aAirlines▼xTechnological innovations. | |
| 655 | ▼aElectronic books. | |
| 700 | ▼aSantos, Jose Duarte,▼d1966-▼eeditor. | |
| 700 | ▼aSilva, Oscar Lima,▼d1970-▼eeditor. | |
| 710 | ▼aIGI Global,▼epublisher. | |
| 776 | ▼iPrint version:▼z1522597832▼z9781522597834▼w(DLC) 2019009161 | |
| 830 | ▼aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 856 | ▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2227879 | |
| 938 | ▼aIGI Global▼bIGIG▼n00223464 | |
| 938 | ▼aEBSCOhost▼bEBSC▼n2227879 | |
| 994 | ▼a92▼bN |
Digital marketing strategies for tourism, hospitality, and airline industries /Jose? Duarte Santos, O?scar Lima Silva [editors]
종류
전자책
서명
Digital marketing strategies for tourism, hospitality, and airline industries /Jose? Duarte Santos, O?scar Lima Silva [editors]
저자명
Santos Jose Duarte editor Silva Oscar Lima editor
발행사항
Hershey, PA : IGI Global [2020]
형태사항
1 online resource
주기사항
Includes bibliographical references and index. / ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"Provided by publisher"
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