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Fad-free strategy :rigorous methods to help executives make strategic choices confidently /Daniel Deneffe and Herman Vantrappen

Vantrappen Herman author

New York, NY : Routledge 2020.

1 online resource

Includes bibliographical references and index. / "Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: How to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad-Free Strategy is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive"

The promises of a categorically different book on real-world business strategy / Grand strategy as a lead-in to operational strategy / The foundations of operational strategy / Operationalizing a new market entry strategy / Operationalizing a defense strategy against a new entrant / Operationalizing a strategy when having zero competitive advantage / The real-world way forward.

0429281986 9781000300826 100030082X 9781000228946 1000228940 9781000264883 1000264882 9780429281983

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