In spite of increasing evidence on the influence of heroes on the lives of ordinary people, there has been no formal study on the subject in relation to people’s attachment to a hero (or hero attachment). The current study proposed a consumer model to examine how a hero makes a positive impact on people’s lives in terms of their hero attachment, self-efficacy, and life satisfaction. Using observations from a survey, we examined both the direct and indirect effects that the contribution of a hero in people’s fundamental A-R-C (autonomy, relatedness, and competence) need fulfillment has on self-efficacy and ultimately on life satisfaction. We found that the impact of a hero in fulfilling the A-R-C needs has a direct, differential effect on self-efficacy and life satisfaction. More importantly, we found that the fulfillment of A-R-C needs by a hero significantly influences hero attachment, which in turn positively affects life satisfaction through self-efficacy. As the first empirical study on hero attachment in relation to people’s self-efficacy and life satisfaction, the study yields significant theoretical contributions and practical implications for practitioners and policy makers in the areas of public health, education, and quality of life.