English wallpaper manufacturing company founded in London c. 1835 by William Woollams (1782–1840). He was apprenticed to John Sherringham ( fl 1780s), a master paper-stainer, and by 1837 had a factory in Marylebone, London, where he printed papers for J. G. Crace and other clients. Two of his three sons, William Woollams (d 1859) and Henry Woollams (d 1876), carried on the business, which in 1876 passed to their cousin Frederic Aumonier, who had worked as Henry’s assistant since 1853. The firm specialized in high-quality block prints and flocks for the luxury end of the market ( see Wallpaper, colour pl. IV, fig. ). At the Great Exhibition in 1851 in the Crystal Palace, London, the firm showed block-printed damasks, gilded flocks and panel decorations. In the 1860s rich three-dimensional designs were printed in bright colours, often using large numbers of blocks and featuring flowers within Rococo scrolls together with Gothic motifs flocked on a diaper background (‘Diaper’ pattern, ...