This study conducted an exploratory review on the operational strategies of new exhibition and convention centers using qualitative research methods. To achieve the objectives of the study, in-depth interviews were conducted with six experts in the operation of domestic exhibition and convention centers. A preliminary review of existing research showed that aspects such as public interest, profitability, professionalism, and efficiency are considered important in the operation of exhibition and convention centers. The interviews were conducted face-to-face based on a semi-structured interview guide centered around these directions. Through the interviews, various opinions on the operational strategies for new exhibition and convention centers were gathered, resulting in four strategies related to public interest and profitability, and three strategies related to professionalism and efficiency. In terms of public interest and profitability, strategies included prioritizing public interest while complementing profitability, reducing costs to alleviate economic pressures, understanding the characteristics of projects to moderate profitability expectations, and operating additional income-generating ventures considering the conditions surrounding the exhibition hall. In terms of professionalism and efficiency, strategies were derived for efficient and purposeful organizational operation, hiring of skilled professionals, and establishing mechanisms to prevent negligence in duties. The results of this study allow us to confirm the role and specific operation plan of new exhibition and convention centers as key infrastructure facilities in the exhibition and convention industry, enhancing competitiveness and generating regional impact.