It has become a very natural task for consumers to purchase products at Internet shopping malls, but various problems such as security problems, product distribution problems, and service problems are still not solved well. When purchasing behavior is not desirable, it affects other consumers as a factor of purchasing inhibition, McCarthy (1997) suggested that the risk of flooding web servers, such as the risk of data loss through inappropriate communication due to malicious and accidental network security and system anxiety factors that are possible in the Internet shopping mall, could damage or destroy the system, and could deny the transaction after online ordering and transaction on the web transmission and reception side, risk of data change, misrepresentation and data misuse. In the Internet shopping mall environment, the study aims to examine how the inhibitory factors that consumers feel when purchasing products affect consumption propensity and repurchase intention, and how psychological risk plays a moderating role between the inhibitory factors of product purchase and consumption propensity. Through the results of the study, the domestic online retailers have a meaning to improve the broader understanding of consumers and the purchase satisfaction process through the theory and research results on the factors that hinder product purchase, consumption propensity, repurchase intention, and psychological risk in the Internet shopping mall environment.