Many corporations are implementing marketing activities with various purp oses through Social Network Service (SNS) which includes customer relati onship management to brand manag ement, promotion of new products, s ales promotion, and advertisement. Corporations who provide SNS, there fore, need to seek for strategic appro ach to increase continuous usage int ention of customers. For this reason, This study examined centrally on val ue and satisfaction that are perceive d as effective factors for SNS continu ous usage intention, and constructed a research model. The study result, First, statistically demonstrated that e conomic value, social value, hedonic value, epistemic value and condition al value that are perceived by custom ers affected positively on satisfaction. Second, It indicated that customers’ satisfaction regarding SNS perfectly plays a full mediating role effect betw een independent variables; economic value, social value, hedonic value an d epistemic value along with custome rs’ continuous usage intention which is a dependent variable. [