The Effects of County-of-Origin, BrandImage, and Corporate Image Dimensions on Brand Evaluations and Purchase Intentions of Smart Phones of Five Brands: A Comparative Study of China and Korea
- Resource Type
- Article
- Source
- 유통과학연구(JDS) 11. 7 (2013): 47-56.
- Subject
Country-of-Origin (COO) Brand Image Corporate Image Brand Evaluation Purchase Intention - Language
- Korean
- ISSN
- 17383110