Hallyu(The Korean wave) is a neologism referring to the increase in the popularity of Korean culture such as Korean TV dramas, Movie films, Korean pop songs, Korean food, and Korean online games. It began in late 1990s in China and the popularity of Hallyu gradually continued to spread across the continents. On the other hand, Korean commercial products such as cellular phones, TV monitors, and automobiles have gaining popularity recently. This phenomenon is called to Business Hallyu . Some researchers assert that Cultural Hallyu helps Business Hallyu and others insist that the other way is possible . In this study, the impacts of Cultural Hallyu and Business Hallyu on attitude and visit intention of US citizens are investigated. 289 samples are collected and the data was analyzed using Structural Equation Modeling technique. Findings are followed. It seems that Cultural Hallyu and Business Hallyu help each other. Cultural Hallyu impacts on attitude and visit intention. Business Hallyu impacts on attitude but not on visit intention.