As customers usually use internet and mobile shopping easily today and consumption trend is changing to globalize, overseas direct purchase shopping is growing in Korea. Although people are interested in the overseas direct purchase shopping, there are no research dealing with it. Therefor, this study focus on perceived value of customer and research the impact on Consumers’ shopping satisfaction and Repurchase intention. That is, we can get needs and expectation of customers as using overseas direct purchase shopping, and we give some marketing insights in order to vitalize the market of overseas direct purchase shopping. This study attempted to investigate the impact of consumers’ perceived values on overseas direct purchase shopping. The purpose of this study is to examine how four perceived value constructs of consumers related to overseas direct purchase shopping(economic value, emotional value, convenience value, social value) affect consumers’ shopping satisfaction and repurchase intention using overseas direct purchase shopping. For this study, data were gathered from respondents who use overseas direct purchase shopping and analyzed by structural equation model. All three constructs except for convenience value about perceived value(economic value, emotional value, social value) affected consumers’ shopping satisfaction and repurchase intention toward overseas direct purchase shopping. Among the three constructs, the economic value is most important factor to affect consumers’ shopping satisfaction and repurchase intention. The results show that management and investment to improve perceived value(economic value, emotional value, social value) of overseas direct purchase shopping make consumers’ shopping satisfaction toward overseas direct purchase shopping, and then the satisfaction can improve repurchase intention of overseas direct purchase shopping. These findings have important theoretical implication how perceived value is attractive factor on using overseas direct purchase shopping and practical implications which are suggest to manage and develop customers’ perceived value as a important marketing strategy in this paper.