The purpose of this study is to investigate the impact of cultural proximity and national image obtained through the experience of K-culture in over-the-top (OTT) services on future visit intentions. Cultural proximity was based on the concept of psychological proximity, and the national image was divided into cultural image, economic image, and national image. The subjects of the survey were foreigners from Southeast Asia who experienced K-culture through OTT services, and a total of 357 samples were used for hypothesis testing. The result is that psychological cultural proximity has a positive effect on the formation of the national image, and a positive effect on satisfaction and future visit intentions. In addition, the higher the preference of the national image, the better the attitude toward the country, which leads to the intention to visit. This suggests that convergence with the OTT content industry will be necessary to increase the influx of tourists to visit.