Purpose: This study recognizes the importance of platforms in the era of the 4th Industrial Revolution, and applies them to small and medium enterprises (SMEs). If we narrow down further, it is important to have a high-tech platform to expand exports or distribution of SMEs. In other words, we want to emphasize the importance of export and distribution platforms in improving the management performance of SMEs. Research design, data, and methodology: The key capabilities and activities - marketing competency, business strategy, production system, and logistics systems - were used as independent variables, and the dependent variable was business performance. We also analyzed the impact of export and distribution platform based on the 4th Industrial Revolution Technology as mediating variables on the business performance of SMEs. The questionnaire in this study used a five-point scale and the survey period was from March 15 to April 15, 2020. A survey was conducted on SMEs based in Shandong Province, China. A total of 289 survey data were used for the final analysis. Results: First of all, marketing competency, business strategy, production system, and logistics system [independent variables] have positive effects on both export platform and distribution platform. Subsequently, independent variables, which were value chain-based capabilities and activities, have positive effects on business performance. Finally, both export platform and distribution platform showed positive partial mediating effects on business performance of SMEs. Conclusions: Results shows that the use of the platform based on the 4th Industrial Revolution Technology can enhance business performance. Therefore, in subsequent studies to be based on this study, the issue of "how to create a useful export platform and improve the distribution platform" will be more important. In particular, this article presents meaningful implications in terms of applying the state-of-the-art platform of export and distribution to enhance business performance of SMEs.