This study investigated the relationship between the choice attributes, satisfaction and return intention of duty free shops by lifestyle type for Chinese tourists visiting Jeju. In addition, the purpose of this study was to determine whether lifestyle type and duty-free shop selection attributes differ according to demographic characteristics. For the purpose of this study, a survey was conducted from August 01 to August 31, 2019 for Chinese tourists visiting Jeju ○○ Duty Free Shop. A total of 400 copies of the questionnaire were distributed, and 307 copies were used for empirical analysis except 93 unsatisfactory respondents. As a result, the lifestyle of Chinese tourists who visited Jeju had a significant effect on duty-free shop selection attributes, satisfaction, and return intention. The type of duty-free shop selection, satisfaction, and intention to revisit the type of Chinese tourists' lifestyles have implications for the development of duty-free shops targeting Chinese tourists.