중국시장에서의 브랜드 지식: 한류와 마케팅 믹스가 브랜드자산에 미치는 영향
Brand Knowledge in China Market: The Effect of Hallyu and Marketing Mix Elements on Brand Equity
- Resource Type
- Article
- Source
- 지식경영연구 / Knowledge Management Research. Sep 30, 2009 10(3):81
- Subject
Brand Knowledge Marketing Mix Elements Hallyu Perceived Quality Brand Loyalty Brand Awareness Brand Associations Brand Equity - Language
- Korean
- ISSN
- 1229-9553