By introducing the concept, current status, and development process of China's digital cultural trade, this paper analyzes the size and growth trend of the global digital culture market and clarifies the theme of the research. The aim of this paper is to study the internationalization strategy of China's digital cultural trade in the global scope. Based on the analysis of the current situation and problems of digital cultural trade, the concept, characteristics, implementation options, success factors, and risks of internationalization strategy are discussed. Then, the SWOT analysis method is used to expound the internationalization of China's digital cultural trade in detail, determining its strengths, weaknesses, opportunities, and challenges. Based on this, a series of suggestions for optimizing and adjusting the internationalization strategy are proposed, including political reforms, the construction of a standardized trade platform system, strengthening cooperation mechanisms, upgrading the digitization and intelligence of products, standardizing talent training, and international cooperation in the digital culture field. In terms of selecting and formulating optimization strategies, feasible methods such as export strategies, introduction strategies, cross-border investment, and M&A strategies are discussed. Additionally, through a large amount of data and successful case analysis, this paper focuses on introducing the practice of China's digital cultural trade in international market marketing and the internationalization process of China's digital cultural enterprises in the global market.This paper employs multiple research methods, including literature review, case analysis, and comparative study. By collecting and analyzing a large amount of data and information, this paper provides favorable suggestions for the internationalization strategy of China's digital cultural trade and serves as a reference and inspiration for related fields. Due to resource constraints, this study still has some limitations. Future research should further explore these issues, analyze and study the international competitiveness of China's digital content industry, better solve the problems and phenomena existing in the development of the digital content industry, and coordinate knowledge communication, policy communication, capital communication, talent communication, and technology communication to improve the quality and efficiency of the digital content industry. This will enhance the competitiveness and prospects of China's digital cultural trade in the global market, promote a positive image of China, and facilitate the sustained and rapid development of China's digital economy, thus achieving the goal of transitioning from a digital trade powerhouse to a digital trade power.