This paper takes Beijing Guochang garden art education institution as a case, and analyzes it through seven chapters. First of all, in the management of art education institutions, it discusses from three aspects: business purpose, concept and direction. Secondly, in the social art market environment of art institutions, the target market, market differentiation and market positioning are discussed in depth. The third is to conduct strategic analysis on product planning, R & D, innovation, service and brand in terms of product and brand strategy of art education institutions. The fourth chapter studies the marketing strategy of art education institutions, and makes a comprehensive marketing discussion from the aspects of word-of-mouth meetings, media platforms and course marketing partners. Fifthly, from the operation strategy of art education institutions, from the aspects of differentiated low-cost, alliance and platform, the closed-loop marketing strategy of art education institutions is finally formed. The last two parts discuss the investment and income analysis, effect and Prospect of art education institutions, and analyze and discuss the basic cost investment, operation cost investment, income effect, operation effect, medium and long-term long-term development plan, In terms of research methods, the paper mainly operates the analysis method, induction method, empirical research method, case study method, experience summary method, etc., and gives a comprehensive analysis and Research on the overall operation of art education institutions. Explore and study the operation, income problems and Countermeasures of art education institutions It has certain social value and significance for the entrepreneurs of art education institutions and the operation and management of art enterprises.