Because of the development of the Chinese economy, the improvement of Chinese people's living standards, and their increasing purchasing power, many foreign firms have tried to enter the Chinese market. Recently, firms that produce and distribute products for babies have attempted to do business in China. Nonetheless, few studies have addressed issue of how these firms can succeed in China. Based on a review of relevant literature on consumer behavior, the current study showed useful strategies for the firms to succeed in China. This manuscript concluded a discussion of how firms that produce and distribute products for babies internationally can develop successful strategies for entering a new market and survive in that market.