This study has planned to find out how clothes consumption value, need for uniqueness, and use information sources can influence the importance of apparel product attributes and the importance of store attributes. This research was performed to identify the structural link between variables by dealing with relationship between variables synthetically. A poll of 825 adults who are in their 20’s and 30’s in Seoul and Daegu was made in research methods. The statistical treatment of the collected data was performed the program through AMOS 16.0 and SPSS 18.0 for windows’ programs and used by the structure equation model which is a statistical analysis method. The resulting of this study is as in the following: First, the research was confirmed that path coefficient is the significance between the consumption value of apparel and use personal information sources, use communicative information sources, the importance of economical attributes, and the importance of store attributes. Second, the research was confirmed that there is the significant path coefficient between need for uniqueness and consumption value of apparel, use personal information sources, use communicative information sources, the importance of economical attributes, the importance of store attributes, and the importance of store atmosphere. Third, the research was confirmed that there is the significant path coefficient between use personal information sources and the importance of economical attributes. Also, using personal information has a negative effect on the importance of aesthetic attributes, store facilities, and store atmosphere. Finally, the research was confirmed that there is the significant path coefficient between use communicative information sources and the importance of aesthetic attributes, economical attributes, store facilities, and store atmosphere. As was stated above, using communicative information sources was the cause variables, largely affecting the importance of aesthetic attributes and economical attributes, and relatively need for uniqueness had the largest influence on the importance of store facilities and store atmosphere. Thus, the precedent study showed that the influence of the simple relation between variables, but in this research, the relationship was identified by looking at the integrated and structural causal link between variables. The fact that a differentiated strategy is effectively performed in the real marketing activity, by presenting the necessary data for the importance of apparel product attributes and store attributes for adults in their 20’s and 30’s, has great significance.