Recently, Chinese film industry and TV drama industry have been making rapid progress with the increase of public needs for cultural contents in China. Government play an important role in the development of Chinese film industry and TV drama industry by guided and intervened by government policies. The present study explored the policy effectiveness in Chinese film production industry and TV drama production industry by two case studies. Two policies was analyzed in the present study. The selected policy in film industry is ‘the release of control of US movie and Taiwan movie’ in 2012. The selected policy in drama industry is ‘one drama two channel’ policy in 2015.The present study used the index in SCP framework as criterion, analyzed the structure, conduct, and performance of the market of Chinese film production industry and TV drama production industry in the past few years.In the film production industry, the selected policy have some temporary influences on film production industry. But it does not show a long-term effect on film production industry. The concentration level and barriers to entry is very low and decreases in general. Vertical integration of Chinese film industry increase quickly. The private company is more sensitive to the policy and changed its strategy. The merger actions also increase under this policy. The performance of film production industry rises rapidly as the development of economy and the increasing consumption on cultural content products.In the TV drama production industry, the competition in TV drama production industry is fierce. The concentration level of TV drama production industry and barriers to entry are very low. The state-owned company’s strategy is to increase the budget and expand the business to face the challenge from ‘one drama two channel’ policy. Private company choose to find the other broadcaster--the Internet video website. The merger actions increase increase constantly but the ‘one drama two channel’ policy impede it to some extent because of future uncertainty after the implement of the policy. The performance increases every year but the growth rate decline since 2014.Academically this study fills the blank of researches about policy influence in China’s cultural industries by using criteria of SCP framework. Practically, the present study helps the policy makers to verify their policy influence and inspires marketers that how to adjust firm strategies. This study could serve as the basis for future research on the economic and policy analysis of Chinese film industry and TV drama industry.