The influence of Korean Wave has been popular continually around the world, especially expanded based on the big land of China and west of Asia. While Korean enterprises open the market of China though Korean Wave, they use Korean Wave Marketing to improve the image of the companies and make a big influence on the purchase intention of Korean products. In this perspective, the concept of business of Korean Wave is too strong to be accepted by Chinese. To solve this though problem and get used to the rapidly changed business environment, corporation social responsibility (CSR) has been created. It’s necessary to bring out the way of how CSR variable influence on image of nations, corporations and brand. Since the industrialization come up with the economic developed, several social problems haves been emerged from water. The change of the respective of human being on the workforce and environment has been turn into a moment for positively motivate corporations to consider more on CSR. Not only the culture level of Korean Wave but CSR also important for Korean corporations entering China market.In this paper, in order to test the influence of Korean Wave and CSR on the relationship between national image, corporate image, brand image and consumer purchase intention, we used survey data collected from 578 effective respondents by giving questionnaires during Feb25th to march10th in 2016.There are 293 effective respondents from east coastal area and 285 effective respondents from west inland area in China. Spss19.0 and Amos17.0 were used in this paper for data analysis.Results showing that, in east coastal area, Korean Wave and CSR both influence the Korean brand image. Comparing national and corporate image, brand image play a more important mediate effect on the influence from Korean Wave and CSR on the purchase intention. It’s meaningful to give more values on brand image to satisfied consumers; for west inland area in China, the influence from Korean Wave is bigger than CSR on national image. Giving more consideration on general activities on marketing is more important. It should be separately when talking about Korean Wave and CSR using in different areas in China.Key Word: CSR, Korean Wave, Korean Wave Marketing, national image, corporate image, brand image, purchase intention