More hotel goods and services are blooming up according to different demands of customers today. The number of hotels increased as well as customers' requirements after China joining World Tourism Organizations (WTO). Since Chinese hotel industry become more and more competitive in such background, building brand personality becomes a goal of enterprise marketing. The study of personality on the hotels in China is very insufficient.The purpose of this research was to investigate the effect of the brand Brand Personality of Hotel on Brand Attitude, Brand Commitment, and Brand Loyalty. Top five star deluxe hotels in China were selected as a sample. The number of 282 online responses out of 500 cases asked was used for the final analysis. The data was analyzed using SPSS. After confirming the goodness of fit of a model, this research obtained the conclusions as follows by verifying individual hypotheses:First, it was found out that the reliability and competence among the brand personality had a positive effect on brand attitude, while interest, sophistication and ruggedness didn’t have a positive effect on brand satisfaction. Second, brand attitude was found to have a positive effect on brand commitment. Third, brand attitude was found to have a positive effect on brand loyalty. Fourth, brand commitment was found to have a positive effect on brand loyalty.In conclusion, this paper summarizes the possible theoretical contributions and significances of the research for the practice field, the research limitations and advice for future research. It is wished that this research will be helpful for the future similar research and therefore, for the development of the Chinese hotel industry.