With the development of the China's social economy and the improvement of the people's living level, people's consumption idea, there has been a great change of western goods and consumption habits by most people accept. And with some Franchise coffee shops entered the Chinese market more and more people begin to be keen on coffee and coffee shops. But that is only refers to the first-tier cities because there are not many coffee shops in small-medium cities. So I want to find out the improvement programme that make the coffee shops enter the Chinese market.At first, I have analyzed the coffee shops that exist in Chinese market like Starbuck, Costa, U.B.C, MinTien, Caffebene, Cenci Coffee and other personal coffee shops. Starbucks and Costa coffee are well-known in China. U.B.C, U.N.D.C, MinTien Coffee are very deluxe café restaurant and Caffebene is a famous Korean coffee brand. In addition to there are some individual coffee shops like Cenci Coffee, 1921 coffee and Hupan Coffee. We can know that the franchise coffee shops are mainly located in Shanghai, Beijing and Guangzhou. As the coffee price is expensive, White-collar, businessman, foreigner, ect. are the mainly target population in the coffee market but without the university students.The second, in order to understand the mind of Chinese people I did some market research on internet. And finally I found some problems need to be settled and proposed some improvement programs.