As China is gradually opening the retail market to the world, the retail market is undergoing rapid and huge change. Among these changes, the biggest change with the largest quantity and the most rapid speed is the convenience store (CVS). This paper aims to discuss and explore the definition of brand renewal of Suguo CVS in China. Through making use of influences of relative theories about reconstruction on CVS, an enterprise form with distinct characteristics, this paper summarizes the competitive source and reconstruction method of CVS, thus providing guidance to the reconstruction of the CVS. Starting from illustrating the distinctions between supermarkets and stores, as well as the motives and significance of the study on the competitiveness of stores, with the guidance of the theory on enterprise competitiveness and enterprise reconstruction, this paper analyzes the influences factors of brand globalization and localization of CVS, based on which to conduct in-depth analysis on the brand recognition and evaluation to its competitor (7-Eleven) of the original chain enterprise Suguo CVS. After discussing about these theories, this paper comments on the situation of the original Suguo CVS, analyzes corresponding causes, and proposes some countermeasures and programs to enhance and reconstruct the brand of Suguo CVS.