The purpose of this study tours by Gyeongju Bulguksa attractive factors to extract, racing Bulguksa attractive factors and experience satisfaction and protection of the relationship between the individual study and race Bulguksa attractiveness assessment racing through Bulguksa's tourism product for the activation of implications would like to introduce. To achieve this goal include the following specific goals. First, the tourism product and tourism attractiveness, previous studies established the theory of tourism products through the Bulguksa Temple and take a look at the theory for an attractive factor shall be the basis of the study. Second, previous studies by extracting factors Bulguksa Tourist attraction, tourist attraction factor Bulguksa experience that self-perceived satisfaction and loyalty, about the affects would like to understand what happened. Third, it racing through the implications for the activation of Bulguksa Temple tours are presented.To achieve the purpose of this study the temporal range of the scope of the study, the spatial range, naeyongjeok ranges separated by three things you want to do is research. First, the temporal scope of the study completed a survey based on the 6 January 2010 was set. Second, the spatial extent of the study and in the Bulguksa Temple in Gyeongju, mainly in the surrounding Bulguksa transportation, lodging, food and facilities were, and so on. Third, a whole range of research naeyongjeok were total of 5 chapters, specifically looking at this is as follows. Issues, as Chapter 1 Introduction and research objectives, research coverage and research methods, research planning, research and technology flow was Chapter 2 the theoretical background of the research studies on tourism products, tourism attractions and trends in the study and previous studies have comprehensively discussed and characters. Chapter 3 presents the research model, research design and analysis methods, hypothesis setting, variable definitions, and research objectives, target selection, and how the survey period, and finally the specific methods for the analysis of data was introduced. Chapter 4 analyzes the general characteristics of a sample of the jangeurosseo technology, and research models used in the reliability and validity for the individual variables were verified. And research hypotheses on the model and analysis presented a comprehensive discussion. Chapter 5 Conclusions The overall progress of the research process and the flow of technology, and research purposes in accordance with detailed summary of the findings, explained. In addition, research on the significance and limitations of the study said, the future direction of the proposed research.This study tours by the tourist attractiveness of Bulguksa Gyeongju laying the foundation for a theory, according to previous studies of the tourist attraction Gyeongju Bulguksa by extracting elements, which also investigated and identified the tourist attraction, and then as a tourism product Bulguksa Gyeongju for the development is intended to provide solution for you. For research purposes, the components of the attractiveness of tourism products on the theoretical basis was established, as a tourism product of the empirical analysis Gyeongju Bulguksa results were as follows: First, the audience of tourists, as tourism products based on the attractiveness of Bulguksa Gyeongju star in the history of the community and tourists of the age, the more it appeared to be more and more perceptive. In addition, the 20 tourists Bulguksa Gyeongju lot of demand for that facility appeared, 30 of Bulguksa Gyeongju gyoyukseong visitors need a program that was highly perceived. Second, depending on the degree of tourists by tourism product of the attractiveness of Bulguksa 경주 differences in culture showed that star. In other words, the higher the education of tourists seem more perceptive Gyeongju Bulguksa culture showed. Third, according to the profession of tourists by tourism product of the attractiveness of Bulguksa 경주 differences in culture and showed that gyoyukseong. Fourth, the attractiveness of tourism product as Bulguksa 경주 experience satisfaction and loyalty, respectively, in part to the positive (+) appeared to be affecting. Thus, the experience of Bulguksa 경주 to increase the satisfaction and loyalty, the attractiveness of the culture and history, will need to increase availability. Fifth, the tourism product as a 경주 Bulguksa satisfaction and loyalty to each other's experience might have influenced each other, but to experience satisfaction and loyalty, positive (+) to see the influences that will is more reasonable.