This thesis presents a comprehensive analysis of the new distribution channels of FMCG market, particularly the instant noodle manufacture, based on the case study of Nongshim Company in the China market. Research was divided into two parts: literature study of China distribution situation and case study of Nongshim China.In the literature study part I found two things. First, major changes in the Chinese macro-environment have made great changes of the distribution channels, which a new dynamically and radically reshaped channel structure has been formed in the domestic FMCG market in China. At present, hypermarkets, supermarkets, discount stores, convenience stores and other mass grocery retailers are the main distribution channels in the Chinese FMCG market. Second, marketing channels are the lifeline and they have a significant meaning for all instant noodle manufacturers. As the common consensus: ?Winning the channels? means ?Winning the market?, channel competition will still be the mainstream and will become more fiercely in the future. Nongshim Company has a long tradition for being the marketing leader in the South Korean ramen market, however, with only 1% market share, they failed to meet their expectations in the China market. Problems may result from many aspects, based on the analysis of Nongshim?s marketing performance and by interviewing with key informants in the respective marketing of Nongshim and its Beijing branch, I found distribution decline hindered Nongshim?s market share. In this thesis, the new marketing channels of China FMCG market analysis as well as Nongshim case study make several contributions to the marketing channels management literature that will be of interest to both academic researchers and practitioners. Moreover, some managerial implications will be drawn from the research, which will make this thesis more meaningful and practical.