This study examines the relationship between hotel SNS characteristics and hotel image and customer satisfaction. The hypothesis test results of this study are as follows. Hotel SNS characteristics (information, entertainment, convenience, reliability, interaction) were found to have a positive (+) effect on hotel image (external image, internal image). It can be seen that these results are similar to many previous studies. As a result, it was proved that hotel SNS characteristics are antecedent variables that have a significant influence on hotel image. Hotel image (external image, internal image) was found to have a positive (+) effect on customer satisfaction. These results support previous studies that proved that hotel image affects customer satisfaction. Hotel SNS characteristics were found to have a positive (+) effect on customer satisfaction.