관광목적지 선택속성, 관광목적지 이미지, 관광만족, 재방문의도간의 영향 관계분석: 중국 국내관광객들을 대상으로
Analysis on the Relationships among Characteristics of Choosing Tourism Destination, Image of Tourist Destination, Tourism Satisfaction and Revisit Intention: Focused on Domestic Tourists in China
- Resource Type
- Article
- Authors
- 진동봉; 박현지
- Source
- 관광레저연구, 33(1), 161, pp.5-26 Jan, 2021
- Subject
- 관광학
- Language
- 한국어
- ISSN
- 1229-0424
This study analyzes how tourism destination image affects the intention of revisiting tourists' satisfaction in order to understand the characteristics of tourists’ characteristics of choosing tourism destination in order to revitalize Chinese tourism in a changed environment. The purpose of this study is to present new marketing directions for the China's domestic tourism destinations in post COVID-19 period. The data collected from 354 Chinese tourists were analyzed through factor analysis, correlation analysis and multiple regression analysis. The analysis concluded that the tourism destination selection attribute had a significant effect on the tourism destination image which had a significant effect on tourism satisfaction. The tourism satisfaction had a significant effect on the revisit intention. In the future, it will be necessary to understand the characteristics of various regions in this field by expanding the scope of the survey subjects to each region in China.