Marketing for Real and Virtual Museums : A Marketing Model to Explain Visitor Behavior in Real Museums and an Outlook on its Applicability to Virtual Museums
- Resource Type
- Article
- Source
- Journal of Global Scholars of Marketing Science(마케팅과학연구), 0(10), pp.45-70 Nov, 2002
- Subject
경영학 - Language
- ISSN
- 2163-9167
2163-9159